My Role

As the lead Product Designer for this project, I fostered collaboration within a cross-functional team, providing design direction and leading a transformative initiative alongside 8 analysts, data scientists, product managers and senior executives. My goal was to transform complex data and charts into visually compelling narratives. Through the creation of intuitive design language, I translated dense insights into clear, actionable information, empowering stakeholders to make informed decisions quickly

Overview:


• The FY24 Look back report, spanning nearly 80 slides, was a meticulously crafted retrospective capturing key achievements, challenges, and lessons from the fiscal year. Designed as a strategic tool, it provided senior leadership, department heads, and project teams with critical insights for future planning and decision-making.

  The Opportunity


  As the fiscal year drew to a close, it became evident that a thorough, data-driven review was essential to align future strategies with past performance. However, the existing review processes were fragmented and lacked a cohesive narrative, making it difficult for stakeholders to extract actionable insights.

  The key challenges included:

• Volume of Information: With so many projects, initiatives, and metrics to cover, there was a risk of overwhelming stakeholders with information overload.

• Inconsistency in Communication: Different departments often presented their achievements in varied formats, leading to inconsistencies in messaging.

• Time Constraints: The sheer volume of data to be synthesized and presented within a limited timeframe posed a significant challenge.

  How might we create a comprehensive yet cohesive 
a Look Back report that effectively communicates 
the key outcomes of the last fiscal year while engaging stakeholders and supporting data-driven decision-making?

  Learnings & impact

• Navigating Complexity: Designing an 80-page report in PowerPoint taught me the importance of managing complexity effectively. I learned to break down information into clear, digestible sections and maintain consistency throughout to ensure a coherent and impactful presentation.

• Strategic Visuals: This project emphasized the value of strategic visual use. I discovered how to transform complex data into clear, engaging charts and graphs, which significantly improved stakeholders' ability to quickly grasp key insights.
  Design Consistency: Adhering to design guidelines was crucial for maintaining a professional and unified look across the entire deck. This experience reinforced my commitment to using consistent branding elements and visual styles to achieve a polished final product.

• Importance of Collaboration: Collaborating closely with stakeholders and team members was vital for the success of this project. Effective communication and feedback loops ensured that the final report met everyone’s needs and expectations, reinforcing the value of teamwork in achieving a cohesive and impactful result.

• Impact: The report led to a significant increase in user engagement with the content. It was utilized over several days in various formats, aiding senior executives in making informed business decisions, which underscored the report's effectiveness and the value of a well-executed visual strategy

  Tools: Powerpoint & Figma