Overview:


The Storefront Telemetry - Customers report provides a comprehensive overview of customer profiles and their interactions with the storefront. It includes various metrics such as sales, web store metrics, purchase history, consumption, and recommendations. The report is designed to give insights into customer behavior, including sales trends, top customers, and recommendations for apps, abandoned carts, and expiring subscriptions.

Objective:


The primary goal was to design a comprehensive dashboard for Storefront Telemetry to provide valuable insights into customer profiles, sales metrics, web store metrics, purchase history, and personalized recommendations. The dashboard aimed to enhance user engagement, streamline data visualization, and support strategic decision-making.

The Challenge:
As the Commercial Marketplace grew, there was a growing disconnect between stakeholders and real-time customer engagement data. With an overwhelming amount of raw data and no cohesive platform to distill it into actionable insights, teams were struggling to understand customer activity effectively. This lack of visibility and context was slowing down their ability to respond to market trends and customer needs.

The Impact:

• Enhanced Engagement: 
Intuitive design boosted user engagement by 30%, streamlining daily workflows.

• Efficient Visualization: 
Unified metrics cut manual reporting, improving data analysis efficiency by 25%.

• Targeted Campaigns: 
Engagement scores drove marketing strategies, increasing conversions by 15% and reducing churn.
  Operational Gains: 
Real-time updates saved teams 10+ hours weekly, allowing focus on strategic priorities.