Streamlining outbound email creation: Flyhomes email design system, templates and rebranding

Discovery

Crafting outbound emails from the ground up can be a daunting task that demands a considerable amount of time and energy. As a result, this can lead to longer production times and reduced efficiency.

Solution

To address this, I developed a comprehensive email design system for desktop and mobile platforms that includes both light and dark modes. This system utilizes modules, templates, and brand standards such as typography, color, and visual language. By implementing this system, we were able to significantly reduce production time, minimize errors, and allow developers to work more efficiently. 

Impact

The implemented design system not only accelerated the creation of engaging emails but also ensured consistency across all communications, empowering the team to deliver compelling content efficiently while maintaining brand integrity.